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Generative AI | Social Media Declaration Version 2.0
Using generative AI tools, platforms or apps to ethically to create media content is crucial if we want credible, trusted, professional, and impartial civic media. Five key aspects we commit to are,
Transparency. AI-generated content will be clearly labelled so people know it didn’t wholly come from a human or is synthetic media โ i.e., created completely by generative AI. This helps build, and retain audience trust.
Accuracy. Through so-called hallucinations, and biased visual output, generative AI can spread falsehoods, misinformation, and disinformation if not vetted carefully. Commit to fact, and bias check AI content before publishing using credible sources, and industry-standard means including new tools to aid in this process.
Accountability. Have clear remediation processes to fix issues if generative AI content causes harm. People affected, including readers, and consumers of media, should have ways to report, and contest inaccuracies.
Respect rights. Generative AI tools used must uphold ethical standards and fundamental human rights, including those enshrined in Sri Lankaโs constitution. They shouldn’t seed, spread, or sustain harmful biases and stereotypes.
Involve experts. Constantly review best practices, and get input from diverse groups like industry experts, academics, and civil society when governing generative AI use. Independent auditing, and oversight helps ensure it internal processes using, and external output involving generative AI serves the public interest.
Civic media should always use generative AI transparently, accurately and accountably with public oversight, to harness its potential while protecting democracy, and keeping the public informed.